Grey Ink seeks positioning change

Article Abstract:

Grey Ink, the sourcing print production and direct mail division of Grey Direct, is instituting a change in positioning as new leadership takes the helm at the New York, NY, shop. The division is seeking to expand its remote proofing capability and add new technology as part of its offerings. The company also intends to adopt an online-based work flow with clients to cut down on cycle time for production jobs.

Direct Mailing Services, Mailing services, Direct mail advertising, Grey Direct Inc.

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DMA hopes Tuesday time slot is the right move for echo

Article Abstract:

Direct Marketing Association is planning to conduct its Echo awards ceremony on Tuesday instead of Sunday. The move comes as a strategy to increase attendance in ceremony.

Direct Marketing, Other General Government Support, Other Direct Selling Establishments, Direct selling establishments, Direct Sales Organizations, Honors & Tributes, Planning, Conferences, meetings and seminars, Company business planning, Awards (Prizes), Direct Marketing Association

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Agencies Stoic in Face of Disaster

Article Abstract:

Lower Manhattan's advertising and direct marketing companies returned to work today after the September 11 terrorist attack with a sense of shock and dread.

Advertising, Advertising and Related Services, New York, Agency Planning/Goals, Abstract, Advertising services

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