Grow Boating PR campaign off and running
Article Abstract:
The National Marine Manufacturers Assn (NMMA) says it is ready to implement its Grow Boating public relations campaign. Meryl Papanek, marketing director of the NMMA, states that the campaign is at a critical point where it can take off and expand. The organization teamed up with public relations agency Cramer-Krasselt in establishing the campaign. The NMMA also plans to start a cooperative advertising effort with the Recreational Boating and Fishing Foundation.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2000
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Election 2004 leaves boating well-positioned
Article Abstract:
The electorate has re-elected the boating and marine industry friendly republicans in the elections 2004, which is making the industry lobbyists sigh in relief. A list of issues related to the industry that need to be addressed by the government are discussed.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2004
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Mixed reaction to Grow Boating ads, funding
Article Abstract:
The reaction of the boating industry to the 'Grow Boating' advertising campaign and its proposed funding are discussed.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2005
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