Wireless DM on rise in busiest elevators

Article Abstract:

Real estate agents and brokers are now using wireless communications as a means of marketing office spaces. Two companies, Captivate Network Inc of Westford, MA, and Next Generation Network of Eden Prairie, MN, are installing state-of-the-art flat panel monitors on some of the US' busiest elevators. The monitors will feature continually updated video news, weather, stock information and sports and will serve as the platform for some of the most highly targeted marketing campaigns in the real estate industry.

Real Estate Agents & Brokers, Offices of Real Estate Agents and Brokers, Real estate agents

---

Columbia House keeps new Play in motion

Article Abstract:

Columbia House Co, a music club venture between Sony Corp and Time Warner Inc, is shifting its selling strategy away from negative-option selling. The change in strategy is in response to changes in consumer buying habits and a sales slowdown. The company, however, said it will continue to provide with negative-option mailings those customers who are still responding to the company's original music club program.

Electronic Shopping and Mail-Order Houses, Mail Order Houses, Columbia House

---

Hartford affirms co-branding, DM to pursue new customers

Article Abstract:

The Hartford Financial Services Group Inc of Hartford, CT, will employ innovative direct marketing or co-partnering programs to boost its brand identification. The company is one of the top providers of group life insurance, commercial insurance insurance and reinsurance services. The company is currenty using business-to-business partnering programs that focus on locally integrated direct mail initiatives based on independent vendor modeling.

Insurance, Insurance Carriers and Related Activities, Hartford Financial Services Group Inc.

Similar abstracts:

• Abstracts: Forget selling houses: learn to sell the customer. Get your facts straight. Professionalism affects a retailer's bottom line
• Abstracts: Amtrak to add voice response to call centers. Holland America seeks better call quality. Software USA gears up for expansion
• Abstracts: Medicare revamp increase insurance mailers to agents. eJewish MotherE humor boosts mailer. SpeciaLists, Naviant plan co-op for young families
• Abstracts: eXstatic's BTB campaign targets BTC firms. Video game push targets 20 million

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.