Video game push targets 20 million

Article Abstract:

Video game maker, Acclaim Entertainment promotes its new game, "Dave Mirra Freestyle BMX 2" through deals with online sports sites.

Household audio and video equipment, Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Games, toys, and children's vehicles, Licensing/Sales Agreements, Video games, Acclaim Entertainment Inc., AKLM

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Conseco targets matures with new ads

Article Abstract:

Conseco Direct Life, a Philadelphia, PA-based insurance firm, is testing a new noncelebrity direct mail package that will be sent to consumers age 50 and above. The firm may utilize various types of TV ads depending on its campaign's response rates. Conseco has been effecting for the last six years its DRTV commercials promoting its Modified Whole Life Insurance plan and featuring celebrities that include Alex Trebek.

Insurance, Insurance Carriers and Related Activities, Conseco Direct Life

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