Hartz's plan for the pet fan

Article Abstract:

Hartz Mountain Corp. concluded a $10 million two-year rebranding effort with an ad campaign. Hartz's DRTV spots, print ads and Web site urge viewers to call a toll-free number for a free product sample pack worth $20-$25.

Strategy & planning, Other Miscellaneous Nondurable Goods Wholesalers, Nondurable goods, not elsewhere classified, Veterinary & Pet Supplies Wholesale, Dog and cat food, Planning, Advertising campaigns, Pet supplies industry, Company business planning, Hartz Mountain Corp.

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Punchline delivers more chuckles

Article Abstract:

Punchline Network Inc. is set to deliver New Yorker magazine cartoons online for Christmas, Hanukkah and New Year. The new Internet program is aimed to improve corporate sales during gift-giving occasions.

Prepackaged software, Marketing procedures, Computer software industry, Software industry, Marketing, Company marketing practices, Cartooning, Cartoons, Caricatures and cartoons, Punch Networks Corp.

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Scholastic creates a new lesson plan for instructor

Article Abstract:

Scholastic Corp. has redesigned its premier educational magazine Instructor according to the modern teaching needs. This magazine has a circulation of 200,000 each year.

Forecasts, trends, outlooks, Periodical Publishers, Book publishing, Book Publishers, Periodicals, Educational Journals, Forecasts and trends, Market trend/market analysis, Education journals, Scholastic Inc., Service enhancement, Periodicals in education

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