Healthcare postcard campaign goes home

Article Abstract:

All Metro Health Care of Lynbrook, NY, is rolling out a series of colorful postcards, each showcasing the company's homecare specialty, such as pediatric nursing. Two direct mail campaigns, costing $100,000, will use postcards to bring different messages to different sets of audiences. One campaign aims to promote the company's main business. The other campaign promotes the company's Caregivers On Call business, which has professionals stay at a home with patients on a last-minute problem. The first campaign uses six cards displaying different works of art, while the Caregivers On Call campaign uses a series of oversized post cards to test different messages promoting the program.

Health Care, Health Care and Social Assistance, Advertising Activity, Campaign Launched, Print Media, Medical care, All Metro Health Care

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Mail order only way to get newest Beanie baby

Article Abstract:

Ty Inc. of Westmont, IL, the maker of the popular Beanie Baby dolls, is offering its newest royal blue bear doll named Clubby to members of the Beanie Babies Official Club. The club was developed and launched by Cyrk, a promotions company based in Gloucester, MA, to create a new way for the customers to communicate with Ty. Customers can join the club by purchasing a club membership kit at selected retailers for $10. The limited-edition Beanie can then be ordered for $5.99, plus applicable sales tax, shipping and handling fees.

Product introduction, New Products/Services, Direct Marketing, Doll and Stuffed Toy Manufacturing, Dolls & Stuffed Animals, Toy industry, Ty Inc., Beanie Babies

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