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Construction and materials industries

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Product claims: the same rules apply online

Article Abstract:

The guidelines to be considered by online marketers while promoting the sale of dietary supplements are discussed.

Author: Knowles, Jeffery D., Harrison, Todd A.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Pharmaceutical Preparation Manufacturing, Advertising, Advertising Activity, Nutrient Preparations, Dietary supplements

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Marketers need to beware of adware

Article Abstract:

The legal aspects that should be considered in online product advertising campaigns are discussed.

Author: Lustingman, Andrew B., Soloman, Adam Z.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Internet/Web advertising, Internet advertising

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An online shopper bill of rights

Article Abstract:

A focus on legal rights of online customers is presented.

Author: Sells, Mimi
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Government expenditures, Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Nonstore Retailers, Consumer Protection Laws, Consumer protection, Economic policy, Online shopping

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Subjects list: United States, Laws, regulations and rules, Government regulation, Online businesses
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