Higher postal rates and pressure from EU dominate Norway's DM

Article Abstract:

Norway's direct marketing industry was dealt a major blow in 1998 when the Norwegian post decided to raise postal rates by 10% to 35%. The price increase resulted in a decline in mail volume, although the frequency of mailings increased, said a DM official. Another major issue affecting the industry is consumer privacy. While not a member of the European Union (EU), there is growing pressure to make Norway's consumer data protection laws in line with those of the EU.

Market information - general, Norway

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Bertelsmann expands to meet DM demand

Article Abstract:

The Bertelsmann Service Center, a direct marketing services provider in Poland, has transferred from a leased facility to a new 16,000-sq-m distribution and customer service center in Poznan, Poland. The new location is designed to meet the increasing demand in Poland for the company's services, which include package fulfillment, customer loyalty programs and lettershop services. The company's clients include book clubs, wholesalers and department stores.

Facilities & equipment, Poland

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