How to plug your leaky customer pool

Article Abstract:

Lack of satisfaction among customers is the main reason for leaving the business and turning around for a better option. Better communication by asking questions to remind them that you care, staying in touch by providing latest information and being generous by giving unexpected free offers are some of the tactics to reduce customer defections and increase profit.

Business-to-business market, Business to business market

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The inexplicable art of writing letters

Article Abstract:

A well-written letter works as a good salesman with a good sales pitch in the direct mail package. The art of direct mailing letters writing is discussed.

Management dynamics, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Methods, Management, Mail-order industry, Mail order business, Company business management, Letter writing, Questions and answers, Retail mail order management software

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Make a connection by doing the obvious

Article Abstract:

Creative people in the advertising field often find it difficult to connect with consumers. A few suggestions to help overcome this problem are listed.

Advertising, Advertising and Related Services, Marketing, Advertising services, Creative ability, Creativity, Company marketing practices

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