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Construction and materials industries

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Genmar VP gives a customer-service primer

Article Abstract:

The senior vice president at Genmar holdings Inc., Marcia Kull discusses about the best satisfaction program a company can have. Since, customers improve a company's bottom line, they were asked to fill out a simple three-question survey to measure customer satisfaction.

Author: Flannery, Jim
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2004
Management dynamics, Management, Company business management, Genmar Holdings Inc., Customer relations

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Putting buzz into the boat show

Article Abstract:

The novel methods used by boating industry to attract people to boat shows are described.

Author: Goddard, JoAnn W.
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
Trade shows

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Subjects list: United States, Boating industry
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