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Construction and materials industries

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How to help a good cause while promoting a brand

Article Abstract:

Various boating and fishing tournaments organized by Redbone and sponsored by marine good manufacturers like Mercury to collect funds for supporting patients afflicted with deadly diseases like cancer, cystic fibrosis and others have been discussed.

Author: Johnson, Pete
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2004
Management dynamics, Public affairs, All Other Amusement and Recreation Industries, AGRICULTURAL PRODUCTION--CROPS, Agriculture, Forestry, Fishing, Agriculture, Forestry, Fishing and Hunting, Recreational Boating, Nature Parks and Other Similar Institutions, Recreational Fishing, Fish & Game Recreation, Social aspects, Management, Donations, Brand choice, Competitions, Charities, Company business management, Fishing, Fishing (Recreation), Boats and boating, Boating, Corporate sponsorship, Fund raising events

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ItEs a fine dream: Are we finally ready to share it?

Article Abstract:

The necessity of initiating a nationwide marketing campaign for boosting the struggling boat industry is analyzed. The reluctance on part of industry to fund the campaign is also discussed.

Author: Underwood, John
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
Analysis

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Grow Boating: this time we did it! Now it hinges on you

Article Abstract:

The advantages of the Grow Boating show for the boating industry are discussed. The reasons for which the boating industry should sponsor the show are also discussed.

Author: Bellwoar, George
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2005
Trade shows

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Subjects list: United States, Finance, Marketing, Company marketing practices, Boating industry, Company financing
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