IBM integrates channel allocation

Article Abstract:

IBM has integrated channel allocation with conventional campaign managementin its product caled Decision Edge for Campaign Management. The software uses an internal data dictionary which allows the system administrator to create derived fields. It runs on Microsoft Windows workstations, IBM AIX servers or Windows NT. Decision Edge for Campaign Management is priced at $75,000 plus $7,000 per 100,000 clients.

Electronic Computer Manufacturing, Product quality, Computers, International Business Machines Corp.

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Patriot Act compliance systems

Article Abstract:

Regulations already existed from the government against money laundering but they have been appended by the USA Patriot Act to every financial deal. All transactions can now be legally reviewed to ensure legitimacy and direct marketers also come under this. The Patriot Act is detailed.

Legal issues & crime, Government regulation (cont), Government regulation, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Legal/Government Regulation, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Laws, regulations and rules, Prevention, Money laundering

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Assetlink bonds planning, execution

Article Abstract:

The execution of the Assetlink marketing management software in strategic planning is examined.

Prepackaged software, Management dynamics, Management, Usage, Direct marketing management software, Marketing management software, Company business management, Strategic planning (Business), Sales/marketing software

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