Incentive use rises among nonprofits

Article Abstract:

The use of donor incentives among non-profit fundraisers was up across most categories of mailers during the first quarter. The list brokerage and research firm generated the reports quarterly through its proprietary Market Relevance direct mail promotion-tracking tool.

Science & research, Civic and Social Organizations, Social services, not elsewhere classified, Fund Raising Agencies, Research, Reports, Fund raising, Paradysz Matera

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Planned Parenthood broadens reach with updated, issue-oriented control

Article Abstract:

Planned Parenthood Federation of America, a nonprofit fundraiser improved its donor reach with the help from Epsilon, a marketing services provider. The details of the guidance provided by Epsilon for donor acquisition control are presented.

Marketing procedures, Financial management, Contracts & orders received, Contracts & orders let, Finance, Marketing, Contracts, Contract agreement, Company marketing practices, Company financing, Planned Parenthood Federation of America, Epsilon Inc.

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State of the list industry

Article Abstract:

Several marketing professionals present their views on the future of list industry in the United States.

Forecasts, trends, outlooks, Forecasts and trends, Beliefs, opinions and attitudes, Market trend/market analysis, Marketing executives, Industry forecasts, Mailing lists

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