Inhouse list doubles Sina's response

Article Abstract:

Chinese-American portal Sina reports that the diret mail campign it launched at the end of Apr 2001 has generated a 3% response rate. This effort has performed better than the first mailing, which only had a 1.5% response rate. Sina believes that the success of the second campaign is attributed to the company's use of names gathered mainly from inhouse sources, including those compiled from attending trade shows and conferences.

Sina

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Calls aim to stem falling response

Article Abstract:

CommerceOne plans to initiate telemarketing calls to attempt to revive declining response rates for direct mail campaigns directed at senior executives at large and midsize companies.

Prepackaged software, Telemarketing Services, Telemarketing Bureaus, Business services, not elsewhere classified, Business to Business, E-commerce software, Telemarketing, Commerce One Inc., CMRC

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Autotrader seeks college crowd

Article Abstract:

Autotrader.com markets to college age drivers with its new online marketing campaign.

Telegraph & other communications, New Electronic Marketing, Demographics, Autotrader.com

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