Innovation will help overcome potpourri of issues

Article Abstract:

A glimpse at the performance of direct marketing in 2005 is presented and the trends for future are predicted. Positive implications of technological innovations on direct marketing are also examined. In 2006, these innovations are likely to mitigate problems relating to list business.

Mail Document Distribution Services, Mail receiving and forwarding services, Mailing services, 2006 AD

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Fresh ideas, not tech, drive innovation

Article Abstract:

Details about the technological innovations and advancement which enhanced the processes and abilities of direct marketers are discussed.

Innovations

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Issues have changed since'99

Article Abstract:

The factors which influenced direct marketing industry from 1999 are discussed.

History

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