Interim Spot Campaign builds leads, awareness

Article Abstract:

Interim Services Inc., a $1.8 billion employment agency based in Fort Lauderdale, FL, is reportedly the first in the employment industry to use direct response television (DRTV) advertising for recruiting and building brand awareness. The company has doubled its television budget to $4 million in 1998 and has recently folded a second flight of direct response television commercials. All of Interim's commercials feature the 1-800-A-Career vanity number. Viewers calling on the toll-free number answer a series of questions describing personal and professional characteristics. So far, the company has received about 22,000 calls on the system and referred roughly 13,000 of the calls to field offices.

Temporary Help Services, Employment Placement Agencies, Temporary employment services, Interim Services Inc.

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AmerLink sees CPL's drop 91% with TV campaign

Article Abstract:

AmerLink Log Homes, a Rocky Mount, NC-based marketer of packaged homes, saw its average cost per lead fall 91%, from $33 to $3 in the course of six months after revamping its direct response television marketing (DRTV) efforts. The company attributes the record decline in cost per lead rates to a new series of DRTV spots that contained a free offer for its Home Planning Guide, a catalog of its 86 log home packages. The new spots and new strategy were made with the advice of Rockett, Burkhead, Lewis & Winslow, an advertising and PR agency in Raleigh, NC, that assisted AmerLink to create a way to restore the number of leads its marketing was getting.

Company Planning/Goals, Manufactured Housing Dealers, Manufactured (Mobile) Home Dealers, Modular building dealers, AmerLink Log Homes

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Pharma ads boost consumer awareness

Article Abstract:

Television is the most effective medium in boosting awareness among consumers of prescription drugs, according to the latest study on the impact of direct-to-consumer pharmaceutical advertising conducted by Princeton Survey Research Associates in Princeton, NJ. The study's results show that about 16.3 million consumers have seen a direct-to-consumer advertisement to some kind. It also revealed that 53.9 million had talked with their doctor about the medicine the saw advertised on TV, and 15.1 million additional consumers asked their doctor for the medicine they saw advertised.

Market information - general, Pharmaceutical Preparation Manufacturing, Industry Market Data, Pharmaceutical Preparations, Drugs

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