Is a prospect database right for you?

Article Abstract:

Consolidating a prospect database is improving on the rental method of using lists. Five factors are listed namely, flat-rate or net/net usage arrangements, manageable number of outside prospect lists, compiling, targetting, multiple promotions to the same prospects which reduce effectiveness. A business can achieve maximum efficiency at half the cost with intelligent compiling.

Venture Analysis, Company systems management, Information management, Business enterprises, Consumers, Databases, Database, CD-ROM database

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Who responded to the promotion

Article Abstract:

Method of tracking and measuring catalog marketing campaign are detailed. This is necessary to assess its value apart from quantifying their effort. This also helps to decide which incentive or strategy brought the most success.

Usage, Measurement, Advertising effectiveness, Catalogs, Catalogues

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Industry must raise the bar on security

Article Abstract:

The enforcement of safety laws will ensure the safety and security of the sector, which in turn will play a major role in growth and expansion of printing industry.

Printing & Publishing, Commercial Printing, Safety and security measures, Growth, Printing industry, Safety regulations, Company growth, Commercial printing industry

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