Jazz Store catalog rides wave of interest from PBS documentary

Article Abstract:

Carbite Gold announced its plan to launch a mix of direct response television (DRTV) advertisements for its new putter and wedge line in early Mar 2001. The DRTV camapign, which is produced and scripted by Caudill and Associates, includes a long-form informercial and 30- and 60- seconds spots to promote the company's CAP Series Putters and the Polar Balanced Wedge series.

Golf Equipment, Carbite Gold

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Mailings up, response rates down for credit cards

Article Abstract:

As many as 3.54 billion direct-mail pieces were sent by credit card issuers in 2000, but response rates have sunk to an all-time low of 0.6%, according to the Mail Monitor. Stand-alone direct mail was used most frequently for new account solicitations, accounting for 68% of all card applications. Financial statement inserts accounted for 9%, retail take- one brochures another 9% and 5% for online. Mailbox clutter and high penetration rates were cited as reasons for the low response rates.

Commercial Banks, Commercial Banking

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Reebok takes first step into DRTV

Article Abstract:

Reebok Internatioal Ltd is scheduled to launch its first long-form infomercial in Apr 2001 for the Reebok Core Board, a stationary muscle- training platform. The 28-minute infomercial will demonstrate the system, including workout regimens, user testimonials, before-and-after photos and explanations of how the system functions. The infomercial will also feature a variety of sports, fitness and entertainment celebrities.

Physical Fitness & Exercise Equip, Reebok International Ltd., Exercise equipment

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