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Construction and materials industries

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Jordan Tamraz Caruso wins DARC, Auctions.com, others

Article Abstract:

Jordan/Tamraz/Caruso Advertising Inc of Chicago, IL, has managed to land another $20 million worth of new business in Jan 2000, alone. The advertising and marketing communications company's list of clients now include such companies as Chicago-based DARC Corp, a provider of Oracle- based software solutions, TrueGreen-Chem-Lawn of Memphis, TN, and two units of Classified Ventures Inc of Chicago, cars.com and auctions.com.

Author: Lukenbill, Grant
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
Jordan/Tamraz/Caruso Advertising Inc.

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Agency scores touchdown for Notre Dame, Champion

Article Abstract:

Winston-Salem, NC-based Long Haynes Carr LINTAS emphasized the 50-year relationship between Champion Apparel and Notre Dame's football team in eight television commercials which started appearing in Sep 1999 during NBC's broadcast of Notre Dame's football games. Ryan Mulqueen, Long Haymes Carr's copywriter for the ads, said the objective is to focus the fact that Notre Dame football players have been provided uniforms by Champion since 1949.

Author: Lukenbill, Grant
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
Strategic alliances, Champion Apparel

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Mellon makes its agency MARC

Article Abstract:

Mellon Financial Corp has named MARC Advertising as its agency of record. MARC will handle Mellon's integrated marketing, corporate advertising, direct mail, online marketing, sports promotions and community relations. Bozell Kanstra was Mellon's former agency. MARC spokesman Lee Brody said Mellon's account was transferred to them because their client wanted a one-stop shop to handle their marketing efforts.

Author: Lukenbill, Grant
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
Use of services, Mellon Financial Corp.

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