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Construction and materials industries

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Let Customers Decide How Much They Reveal

Article Abstract:

Internet customers are becoming concerned about companies selling their information yet want increased services.

Author: Brinker, Scott
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Product standards, safety, & recalls, Telegraph & other communications, Video Retailing Service, All Other Information Services, Home shopping

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E-mail: Do it yourself or outsource?

Article Abstract:

The decision of wether or not to manage e-mail marketing in house or to hire an outside firm is discussed.

Author: Pridemore, Michael
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001

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Take the Garbage Out of Your Lists

Article Abstract:

Twelve questions are posed here to help manage mailing lists to increase positive responses.

Author: Dodge, Bob
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Marketing/Advertising Methods

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Subjects list: United States, Abstract, Direct marketing
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