Leveraging flex space through high-impact ad campaigns

Article Abstract:

Flex space, or the flexibility of certain rooms in new homes, is fast becoming the fashion in home building today. It targets customers with families that grow or shrink, or simply goes along with the everchanging needs of the family. This new concept in home building surely sets its builders apart from the competition. However, to attract customers to this new concept, builders have to engage in formulating creative advertisements such as the consideration for appropriate highlighting of the uniqueness of the product which is the availability of flex space.

Innovations, Advertising, Dwellings, Rooms, Rooms (Structures)

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Opportunity to learn draws Westwind to showcase circuit

Article Abstract:

Las Vegas, NV-based Westwind Development joined the showcase home market because it values the education that the company derives from the experience. Westwind plans to display two more houses in the 1993 National Assn of Home Builders (NAHB) Show and describes these new designs as a mixture of new technologies, products and ideas. One featured design is the Las Vegas Tuscan Framhouse A48. The simple but elegant design combines classic elements, skillful zoning of formal and informal areas and the use of new products.

Exhibitions, Design and construction, Housing developers, Architecture, Domestic, Home design, National Association of Home Builders of the United States, Westwind Development Inc.

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Annual event is a low-key marketing tool

Article Abstract:

Real estate developer Pope Resources LP in Poulsbo, WA, has been sponsoring the annual Port Ludlow Rendezvous since 1990. Pope Resources development VP Greg McCarry says the annual July event doubles as a marketing strategy for the developer as hundreds of Seattle residents attend the event which started in 1987 as a parade of antique boats at Ludlow Bay. This boat parade passes by the houses of Pope Resource's Bayview Village and Teal Lake Village.

Real estate agents and managers, Methods, Marketing, Real estate industry, Seattle, Washington, Port Ludlow, Washington, Pope Resources L.P.

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