Chordiant, MarketFirst team

Article Abstract:

MarketFirst and Chordiant Software have formed a partnership that will enable member companies to interconnect customized interactive marketing campaigns with customer interaction through multiple communications channels. Chordiant Software supplies multichannel applications that allow businesses to provide customers with information and sales through the Internet. MarketFirst is a Web-based marketing solutions company that assist firms implement targeted marketing campaigns via the Internet.

Business & Mgmt Consulting, Management Consulting Services, MarketFirst

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XFL team tackles wireless ticket promotion

Article Abstract:

The XFL's Los Angeles Xtreme has entered into an agreement with goZing.com, a permission-based wireless direct marketing company. The deal involves urging gozing's network of goZing's network of wireless device users to www.losangelesxtreme.com, to purchase tickets. Gozing's 100,000 members sign up to receive promotional information through their wireless devices in exchange for the so-called Zing coins that can be redeemed for cash or products.

Direct Mail Advertising, Direct Marketing Services, goZing.com

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Long John Silver casts for customers with search engine deal

Article Abstract:

Long John Silver's Restaurants Inc, a seafood chain, and Imoutdoors.com, a search engine for the outdoor gaming community, have reached a marketing agreement designed to create new customers for both companies. Lexington, KY-based Long John Silver is the title sponsor for Imoutdoors' Fantasy Bass Challenge 2001 and is promoting the game's Web site, www.fbc2000, in its more than 12,000 restaurants. The restaurants will have posters at entrances and danglers hanging from ceilings. The campaign does not include take-home promotions.

Limited-Service Restaurants, Fast Food Seafood Restaurants, Fast food restaurants, Online information services, Seafood restaurants, Long John Silver's Restaurants Inc.

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