Mail, TV campaign back launch of Disney game

Article Abstract:

Walt Disney Co and NewKidCo will launch a direct mail and television marketing campaign for Disney's Mulan Story Studio for the Sony PlayStation. Over 200,000 Disney credit card holders have been given a $5 rebate and information about the game to cardholders. The promotion is focused on Cardholders with young girls since the game's main character, Mulan, is a girl.

Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Walt Disney Co., Video games

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Gas utility looks to reposition itself

Article Abstract:

The Atlanta Gas Light Co. initiated a year-long multimedia marketing campaign recently to elucidate its role in the marketplace and to promote the advantages of natural gas to potential and existing customers.

Gas Utilities, Natural Gas Distribution, Advertising Activity, Campaign Launched, Gas Production and Distribution, ATG, Atlanta Gas Light Co.

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