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Construction and materials industries

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Mailers highlight MDA Technologies campaigns

Article Abstract:

MDA Technologies is collaborating with Q2 for developing new integrated marketing strategy. The companies will develop new direct mail campaign to know the reasons behind loosing up-sell market.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Cable Television Systems, Cable Networks, Cable and other pay TV services, Alliances, partnerships, Advertising, Market Research, Market Research & Product Development, Methods, Usage, Cable television broadcasting industry, Marketing industry, Marketing research, Alliances and partnerships, Q2

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Gap focuses on DM, Net

Article Abstract:

Apparel retailer Gap Inc. is planning to revamp is closed websites and launch a new direct mail campaign to increase its sales. These strategies are aimed to lure customers to its new brands.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Strategy & planning, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Planning, GPS, Clothing stores, Company business planning, Gap Inc., Internet marketing

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European skincare line hits U.S. homes

Article Abstract:

European skincare line P8N8 Bio Energized Oxygen is using direct mailing to launch the line in the United States. The details of the direct mail campaign are discussed.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Europe, Marketing procedures, Product introduction, New Products/Services, Management dynamics, Toilet preparations, Management, Marketing, Toiletries industry, Company marketing practices, Company business management, Skin care products

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Subjects list: United States, Direct mail advertising, Direct-mail advertising
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