MatchLogic launches campaign testing service TruEffect

Article Abstract:

MatchLogic Inc., an online campaign-management company, recently announced the launch of TruEffect, a service that allows marketer clients perform direct marketing tests on banner campaigns. TruEffect reportedly tracks ads as they are served along with the marketers' "thank you for your order" pages to monitor consumer action within the ad campaign across the Web in real time. The new system will not only allow marketers to know exactly their ad burn rate with each customer, but will help them focus their efforts on the sites that provides the highest return of investments.

New Electronic Marketing, Data Processing Services, Computer Bureau Services NEC, Information technology services, MatchLogic Inc., Article, TruEffect

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Other Music adds MP3 download to its site

Article Abstract:

The music retailing giant Other Music has added MP3 download feature to its business site increasing its online music sales. The company is quite popular with music fans all over the world.

Entertainers & entertainment groups, Music industry, Online music

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Microsoft finally gets running in search race

Article Abstract:

The launch of Microsoft Corp's search engine 'MSN Search' is discussed.

Prepackaged software, Computer software industry, Software industry, Microsoft Corp., MSFT, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software

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