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Construction and materials industries

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Sears' growing pains

Article Abstract:

The Sears' acquisition of upscale clothing brand is hurting the company with its high cost labels getting unsold in the discount stores' racks. The $1.9 billion merger two years ago, which was cheered loudly by some, proving to be costly for Sears.

Author: Clarke, Tad
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
United States, Sears, Roebuck and Co.

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Marshall Field's to Macy's : how CRM can help retain customers

Article Abstract:

The process of retaining customers by using customer relationship management concepts after business mergers is discussed by focusing on merger of Marshall Field's with Macy's.

Author: Moore, Derek
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Customer Relations, Usage, Customer relationship management, Macy's New York, Marshall Field's

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Subjects list: United States, Management, Mergers, acquisitions and divestments, Company acquisition/merger, Department stores, Company business management
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