Media firms unite to build online Hispanic advertising

Article Abstract:

Information service companies AOL Latino, MSN Latino, Terra Networks, Univision.Com and Yahoo en Espanol along with other few more companies are creating a trade marketing campaign that aims at Hispanic society.

Information services, Information services industry, Hispanic American market

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KeySpan warms to ethnic marketing

Article Abstract:

The details pertaining to the multi-cultural marketing campaign of KeySpan Energy Delivery is discussed. The first to be targeted are Hispanics.

Natural gas transmission, Gas transmission industry, Ethnic market, KeySpan Energy Corp.

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Interactive CD helps Comcast reach small businesses

Article Abstract:

The effective usage interactive information compact disk by Denver based Comcast for targeting small business is discussed.

Cable Television Systems, Cable Networks, Cable and other pay TV services, Small Business, Usage, Cable television broadcasting industry, Technology application, Comcast Corp., CMCSA, SOHO, CD-interactive, Target marketing

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