PetFoodDirect thrives in dog-eat-dog online world

Article Abstract:

PetFoodDirect.com credits its use of conventional direct marketing techniques for a 12% increase in orders via its Web site in Apr 2000. The pet supplies retailer, which hired the services of Roska Direct for the direct marketing campaign, credits the strategy for the influx of 284,000 unique visitors to the company's Web site in May 2000. That number of visitors, published by PC Data Online, ranked PetFoodDirect at No. 4 among all pet supply retailers in the US.

Marketing procedures, Pet Shops, Pet and Pet Supplies Stores, PetFoodDirect.com

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New Toyota web site aims to make shopping easier

Article Abstract:

Proxicom, an e-business consulting and developing company based in Reston, VA, has bagged a contract with Toyota Motor Sales USA Inc to redesign and redevelop its Internet marketplace by expanding its technological features and product offerings. Toyota Motor Sales' enhancement effort on its website is spurred by executives' realization that the automaker need to improve its brand essence and provide customers a convenient way to navigate through the site.

Use of services, New orders received, Automobile and Other Motor Vehicle Wholesalers, Autos & Motor Vehicles Whsle, Proxicom Inc. (Reston, Virginia)

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New e-mail system latest step in Christianbook's site revamp

Article Abstract:

Christianbook.com will unveil a new e-mail system as part of a multiphase marketing plan. The company is the online division of Christian Book Distributors, which sells religious books, paintings and other items. The e-mail system would integrate a program called Excedia from Inceptor, which would allow Christianbook to feed numerous product names to search engines. Christianbook expects the e-mail upgrade will allow it to integrate its back-end systems with its marketing efforts.

Advertising, Nonstore Retailers, Christianbook.com

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