New scripts yield better ending

Article Abstract:

Business strategies of the Massachusetts-based EMC Corporation are discussed. Implications of its telemarketing strategy using product-centric scripts are also detailed.

Marketing procedures, Computer and Office Equipment, Massachusetts, Analysis, Marketing, Computer peripherals industry, EMC Corp. (Hopkinton, Massachusetts), Company marketing practices, Strategic planning (Business), EMC

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Polite telemarketing: can it be done?

Article Abstract:

The methods for doing effective telemarketing of a product or service are discussed.

United States

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