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Construction and materials industries

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Family grocer gets friendly response from mobile offers

Article Abstract:

Impact of using new technologies on the sales of Chevy Chase Supermarkets and the ease that mobile marketing has created for its consumers is discussed.

Author: Dilworth, Dianna
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing procedures, Supermarkets and Other Grocery (except Convenience) Stores, Grocery stores, Supermarkets, Methods, Technology application, Customer relations, Business performance management

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Mobile marketing carries trap doors

Article Abstract:

The loopholes in mobile marketing campaigns are discussed.

Author: Dilworth, Dianna
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Management, Company business management

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Subjects list: United States, Forecasts and trends, Market trend/market analysis, Mobile marketing
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