Interpublic acquires stake in Oak Lawn
Article Abstract:
Interpublic Group of Companies Inc of New York has acquired an equity stake in Oak Lawm Marketing of Japan, an Internet-based direct marketing services firm. The strategic purchase will permit access by Interpublic's McCann-Erickson WorldGroup agency to Oak Lawn's customer relationship marketing base, a customer service telephone center with a clientele of almost 2 million individuals and business-to-business firms in Japan.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Omnicom Group elbows into medical testing
Article Abstract:
Omnicom Group Inc of New York has announced its plan to acquire a minority interest in clinical testing company Scirex of Philadelphia, PA, for $20 million. Scirex contracts consumer information, research and analysis services to pharmaceutical developers. The acquisition of part of Omnicom's strategy to boost its direct-to-consumer healthcare business. Omnicom is the corporate parent of BBDO Worldwide and DDB Worldwide.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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