MSGI completes purchase of Coolidge

Article Abstract:

Marketing Services Group Inc (MSGI) announced in Apr 2000 that it has acquired mailing list service provider Coolidge Co. Coolidge, which reportedly had revenues of $12 million in 1999, will be consolidated with MSGI's other New York-based list businesses, namely Steven-Knox and Associates and Metro Direct. The consolidation is expected to be completed by May 1, 2000.

Acquisitions & mergers, Direct Marketing Services, Direct marketing, List brokers, Coolidge Co.

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Direct Media nears agreement to split

Article Abstract:

Direct Media (DM) founder and chairman Dave Florence said a deal to sell the business-to-business division of the mailing list company to its management is close to being reached. The consumer division, which represents around half of DM's business, is likely to remain with Acxiom Corp, the Conway, AR-based data-services giant. Florence said the plan is to first reorganize the consumer division before negotiating its acquisition from Acxiom.

Direct Media

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