iTag saves a marketer's message long after the ad is over

Article Abstract:

Xenote of San Mateo, CA, is in the final stages of the development of iTag, a device that will enable consumers to remember advertisers' phone numbers, Web addresses and other details even if the ad is over. The device, which is almost the same size of a remote control of a car-alarm, creates a tag of an ad aired over the radio. The tag consists of the time and frequency of the radio station, which can then be connected to a personal computer which will facilitate access to a personal page created on the Web site of Xenote.

Product development, Computer Auxiliary Eqp NEC, Xenote

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Kodak campaign takes time to develop

Article Abstract:

Dynamic Imaging has dropped the last of three direct mail pieces that have gone out over 18 months of promoting its Kodamotion technology. The business-to-business mailing went to 35,000 advertising and brand managers along with creative and production exectuives at Fortune 500 companies and leading ad agencies. The first mailing of 35,000 pieces went out in Nov 1999, drawing a response rate of 5%. The second mailing of 29,000 pieces was dropped in Jun 2000 and had a response rate of 3.5%. All three mailings used a double-folded, personalized self-mailer wrapped in plastic.

Image Processing Equip, Dynamic Imaging

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Reebok jumps through hoops for smart shoe

Article Abstract:

Reebok International Ltd, based in Stoughton, MA, will boost the profile of its Traxtar running shoe by marketing it and its Web site, www.traxtar.com, to 6- to 11-year-old boys and girls through a national direct mail campaign. Being implemented with shoe retailer Irving, TX- based Footaction USA Inc, the mail campaign will target over 100,000 people in Footaction's Starclub database.

Other Footwear Manufacturing, Athletic & Other Footwear, Reebok International Ltd.

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