Polk seeks new markets with RMP

Article Abstract:

Detroit, MI-based Polk Co. has transferred management of its Life Transitions list to Atlanta, GA-based Response Media Products in a third-party list management agreement. Response Media is also charged with marketing of the list to packaged goods, retail and promotions markets not ordinarily reached by data provider Polk. Response Media will oversee ten of the 14 elements in the file of self-reported consumer life intention information, all gathered from product registration cards and Polk's Survey of America mailings to over a million households each month.

Use of services, Company Planning/Goals, Article, Polk Co.

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KnowledgeBase adds data to AmeriLINK database

Article Abstract:

KnowledgeBase Marketing has introduced new selects to its AmeriLINK database of more than 200 million consumer names. The new selects include credit card and loan indicators and home buyer information. The company added that will include transactional data for more than 50 million individuals in the future. Among the selects available on the file include dwelling type, presence of children by age, educational level, gender, age, height, weight, race, civil status and telephone numbers.

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Naviant bolsters list services

Article Abstract:

Naviant Marketing Solutions has unveiled the Custom Target application, an analytic select engine that works in tandem with its Hi-Tech Household Master File of more than 36 million online households. Custom Target relies on a regression model to determine the best possible prospects for a certain mailer. Naviant is offering Custom Target at an introductory price of $12,000, which includes modeling, reporting and test cell matrix recommendation for up to 100,000 names.

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