Radio offer showcases new line from electrical manufacturer

Article Abstract:

Ideal Industries Inc.'s new test and measurement product was marketed with a direct mail campaign targeted at the end user with a free clock radio offer added on. The mailing list of electricians, electrical contractors, operational professionals and commercial & industrial contractors was obtained from two trade publications. The pieces had a tear-away added, which had to be filled and returned with the invoice to obtain the radio. The tear-away served as a tracking device and the overall response has been good.

Direct Mail Advertising, Direct Mail Advertising Svcs, Measuring & controlling devices, not elsewhere classified, Measuring and Controlling Devices, Direct mail advertising services, Instrument industry, Instrument industry (Equipment), Usage, Direct-mail advertising, Ideal Industries Inc. (Sycamore, Illinois)

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BTB effort takes ride on wild side

Article Abstract:

Surebridge Inc., Lexington, MA, launched a business-to business campaign in order to promote the implementation, maintenance and hosting of PeopleSoft application, designed for meeting the IT needs of the companies. It used three mail pieces to reach two segments of customers so that it can build awareness among them over a period and enable them to take action.

Advertising, Computer and Data Processing Services, Advertising Activity, Computer services industry, Information technology services industry, Business-to-business market, Business to business market, Surebridge Inc.

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Patriotic packaging for Mrs. Beasley's

Article Abstract:

Beverly Hills, CA-based Mre. Beasley's, a retailer and cataloger of gift baskets of fresh baked goods, launched a holiday line of six products replete in red, white and blue packaging. Ten percent of the proceeds will benefit the victims of the Islamic terrorist attacks of September 11.

Retail Bakeries, Bakery Products, Packaging, Retail Bakeries (Mfg & Sales), Bakeries, Mrs. Beasley's

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