SuperCoups changes logo, envelope color

Article Abstract:

Direct-mail franchise organization SuperCoups is using a new envelope and logo design. The new envelope design features three colors and includes the tag line 'Local Coupons, Super Savings,' to be used in future mailings across the US. The design is the result of a consumer behavior study done by Hardwick Research for SuperCoups. Consumers were asked questions over coupon awareness and use, branding/image and envelope design and color preference.

SuperCoups

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Credit cards mail increases by 6percent: Mintel study

Article Abstract:

According to recent report by Mintel Comperemedia, the credit card and insurance advertising mails have increased by 6% during 2006. More than 150 credit card companies have adopted this strategy during last year.

Personal credit institutions, INSURANCE CARRIERS, Usage, Insurance industry, Credit and debit card industry, Credit card industry, 2006 AD

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Mask mailing a treat for printer

Article Abstract:

Marketing firm Premier Company has introduced a unique mail campaign using Halloween mask. This new masks also clears the United States Postal Service's Customized Market Mail classification rules.

Legal issues & crime, Government regulation (cont), Forecasts, trends, outlooks, Government regulation, Legal/Government Regulation, Laws, regulations and rules, Forecasts and trends, Market trend/market analysis, Marketing industry

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