Guidelines may fill online mailboxes

Article Abstract:

E-mail marketing appears on its way to becoming the most popular form of direct marketing in the new millennium. While many direct marketers are still reluctant to use e-mail for fear of consumer backlash, the emergence of a set of guidelines will gradually ease out those anxieties. The growing e-mail market will also become reason enough for marketers to try and tap its huge potential.

Market information - general

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Printing for one, from online to offline

Article Abstract:

The role of internet in individual customer communications is discussed. The increasing popularity of digital printing for customer communications is also discussed. The potential applications for personalized printing are analyzed.

Direct Marketing, Other Direct Selling Establishments, Commercial printing, not elsewhere classified, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Commercial Electronic Printing, Digital Printing, Usage, Electronics in printing

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Relationship and relevance are key to effective e-mail programs

Article Abstract:

Significance of customer relationship for e-mail marketing success is discussed.

Marketing procedures, Advertising, Marketing industry, Customer relations, Email marketing

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