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Construction and materials industries

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Reputation, not content, affects whether consumers receive your e-mails

Article Abstract:

Relevance of marketer's e-mail reputation on deliverability is discussed. Steps to be taken to improve reputation and delivery rates are also detailed.

Author: Bilbrey, George
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Endorsements, Document delivery

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E-mail response: digital marketing's last mile

Article Abstract:

Importance of e-mail feedback for the success of email marketing is discussed.

Author: Daniels, David
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Management, Company business management

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Subjects list: Methods, United States, Electronic mail systems, E-mail, Email, Email marketing
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