Rolls, Bentley, Wedgwood online in British site

Article Abstract:

Buckhingham Gate, the UK online shopping mall, has turned its attention to the upscale market with the introduction of three upscale brands on its website: Rolls Royce, Wedgwood and Bentley. Rolls Royce and Bentley will sell gift items on the site, which until now have only been sold through their dealership network. Wedgwood's decision to go online has been prompted in part by a desire to boost foreign sales. The three upscale brands have selected Buckingham Gate because of its strong graphics and bright colors which match the quality of their offerings.

United Kingdom, Licensing/Sales Agreements, Demographics, Channels of Distribution, Other Direct Selling Establishments, Direct Sales Organizations, Rolls-Royce Ltd., Wedgwood PLC, Bentley Motors Ltd., Article, Buckhingham Gate

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US toy company opens German Web site, plans IPO

Article Abstract:

Toys International.com, an online retailer based in San Diego, CA, is looking to a possible IPO in Germany, following its launch of a German Web site. The company announced that its sales are growing at a rate of 25% daily, up from an average of 80 deutschmarks to 200 marks. The successful outcome came despite the still incomplete implementation of the site's advertising campaign. The company intends to inject 2 million deutschmarks for the site's promotion and marketing during the Christmas season.

Organizational history

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German Post out to attract US e-tailers to its eVita Mall

Article Abstract:

Deutsche Post has launched various marketing programs to boost traffic at its eVita electronic mall. Among it offerings are sweepstakes for surfers, computer repair and maintenance tips, advice on car-buying, as well as services for online job seekers. The site also features celebrity appearances to attract more shoppers to the virtual mall.

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