Sega debuts network, rebate program to spur sales

Article Abstract:

Las Vegas, NV-based Sega Corp has launched a promotional campaign to support the launching of its a high-speed online gaming network, called SegaNet, on Sep 7, 2000. The company is offering $200 in rebates in a form of a free Dreamcast system to consumers who sign up with SegaNet for a two-year minimum subscription. Subscribers will also receive a free keyboard with the rebate. SegaNet will cost $21.95 a month and will initially feature 10 to 12 online games.

Marketing procedures, Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Video games, Sega Corp.

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TV exposures boosts IPOs for two catalogers

Article Abstract:

Specialty furniture cataloger Design Within Reach, San Francisco and hunting and fishing gear retailer Cabela with ties to cable television saw successful IPOs in late June 2004. Although primetime TV exposure helped both catalog retailers to sell their deal, each firm's strong financial footing was equally important.

Mail Order Houses, Electronic Shopping and Mail-Order Houses, Securities issued, listed, FURNITURE AND FIXTURES, Catalog and mail-order houses, Sporting and athletic goods, not elsewhere classified, Mail-order industry, Mail order business, Securities, Furniture industry, Sporting goods industry, Company securities, Cabela's Inc., Retail mail order management software, Design Within Reach

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DirecTV slapped with $5.3m fine

Article Abstract:

The Federal Trade Commission fined DirecTV $5.35 million for violating do-not-call charges, which is the highest civil penalty levied in any consumer protection law. Case details are presented.

Cable and other pay TV services, Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Direct Broadcast Satellite TV Providers, Cable and Other Program Distribution, Consumer Protection Laws, Consumer protection, Discipline, United States. Federal Trade Commission, Direct broadcast satellite television industry, Satellite television industry, DIRECTV Inc.

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