Snyder pulls back expansion abroad

Article Abstract:

Direct marketing and advertising company Snyder Communications Inc of Bethesda, MD, announced its plans to reduce the number of new acquisitions and to reorganize its foreign and domestic operations. Under the new structure, Arnold Communications, Brann Worldwide and Bounty SCA Worldwide will handle the advertising and PR operations, traditional direct marketing, and target marketing services, respectively. The company has also retained investment banking firm Deutsche Bank Alex. Brown to advise the company in its strategy to seek ways to maximize shareholder value.

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Developing a smarter ad delivery process

Article Abstract:

Online advertisers are advised to develop a smarter ad delivery process if they want to reach the most receptive audience. It is suggested that they use optimization technology that is based on mathematical algorithms and regression techniques that has been proven to increase overall click- through rates by three times the industry average. The effectiveness of this method stems from its ability to target messages according to individual preferences and online behavior rather than demographics.

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MailCreations increases reach to Latin America

Article Abstract:

MailCreations.com, a provider of Spanish-language opt-in e-mail advertising, has expanded its international reach through a partnership woth MercadoLibre.com, an Internet auction company serving Latin America. Through the alliance, MailCreation's e-mail marketing network will increase by one million opt-in users, provided by MercadoLibre's Spanish- speaking members.

Strategic alliances, Latin America, MailCreations.com

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