Still hung up on click-throughs?

Article Abstract:

Online advertising will continue to grow despite failing to reach initial over-optimistic goals. Click-through rates are used as a measure of online ad performance but more sophisticated marketing requires other measures of customer acquisition and interaction.

Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Research Services, Advertising services

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Study: Premium Ad Inventory Will Sell

Article Abstract:

Jupiter Media Metrix Inc. has issued a new report about online advertising. The report, which showed that companies favor premium inventory despite higher costs, also reported that media buyers are focused on ad performance.

Research Findings, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Jupiter Media Metrix Inc.

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Webcasts mature as marketing tool

Article Abstract:

The business-to-business Webcast is establishing itself as a legitimate sales tool.

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