$4.5-billion deal will bring interactive TV to millions

Article Abstract:

General Instrument Corp. of Horsham, PA, has landed contracts to produce 15 million set-top boxes for cable companies over the next three to five years. The orders are worth a combined $4.5 billion, an amount that should convince marketers on the huge potential of interactive television and direct response television, in particular. Some marketers, however, are concerned whether such interactive technology will really provide what brand managers and advertisers are looking for.

New orders received, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, CATV Addressable Converters, General Instrument Corp., Set-top boxes (Television)

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Study: consumers need more assurances before they will go shopping online

Article Abstract:

Consumers would go shopping online if they get assurance that their personal information will be kept private, according to 'The Online Retail Monitor: Branding, Segmentation & Web Sites' study conducted by Greenwich, CT-based NFO Interactive. The study was released at Jupiter Communications' Fourth Annual Online Advertising Forum held in New York, NY. A total of 4,523 online consumers, comprised by both buyers and nonbuyers of goods and services over the Internet, served as respondents.

Science & research, Video Retailing Service, All Other Information Services, Home shopping

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