Style Gets Attention, But Substance Drives Sales

Article Abstract:

Creative direct response television (DRTV) advertisements can be a good tool for catching attention but its value for driving sales is doubtful. Creative, eye-catching spots may initially drive sales up but a follow up will depend on whether the company can deliver on its promise. If not, the creative spot can backfire. Moreover, the growing popularity of electronic commerce will make advertisers more accountable in the future.

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Publicity secrets that spark sales

Article Abstract:

Good publicity is one way to increase sales. To be mentioned by the media is is to be endorsed by a sector that the public trusts. Press coverage gives a commercial establishment credibility. A company will have a great chance of being mentioned by the press by joining community-service activities, engaging in or even initiating volunteer efforts, publishing consumer information brochures and being active in local events.

Public Relations Methods, Sales Promotion, Media Relations, Methods, Economic aspects, Cover Story, Public relations, Publicity, Sales promotions, Press relations, Press releases

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A yen for English style

Article Abstract:

Border Oak, supplier of half-timbered houses, and Kyoto House, supplier of antiques and soft furnishings, have both enjoyed strong sales in Japan as demand for homes made in traditional British styles has risen. Border Oak is now supplying many traditional half-timbered, oak-framed buildings, while Kyoto House has seen strong demand for traditional British interiors.

Japan, Architectural design

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