Tech Squared uses new catalog to target Web-site operators

Article Abstract:

TechSquared, a Minneapolis, MN-based direct marketer and distributor of mid- to high-end microcomputer hardware, software and peripherals, has dissiminated almost half a million copies of its second catalog that targets people who manage sites for mid-size to large companies. The 56-page catalog called Net Direct includes the three basic categories of products used in Web-site construction and maintenance, and contains over 1,000 items and 200 offers from manufacturers such as IBM, Microsoft and 3Com. TechSquared's initial catalog, DTP Direct, mails over 2 million copies annually to art directors, graphic artists and desktop publishers.

Computers & Auxiliary Equip, New Electronic Marketing, Article, Tech Squared Inc.

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IBM to boost its direct sales focus

Article Abstract:

IBM will include small to medium-size businesses in its new direct marketing campaign with the goal of making direct sales account up to as much as 50% of its revenues by 2002. Rick Thompson, IBM's director of marketing in the US, said an increasing number of small businesses wanted to have a direct relationship with them. These businesses do not want to deal with middlemen but would rather talk directly with professionals who know the products. He added that IBM adopted the strategy after noting that retail channels are not good at marketing to small businesses.

Analog Computers, Microcomputers, International Business Machines Corp., X86 processors

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