Polk tunes up Toyota campaign

Article Abstract:

Toyota Motor Sales USA has awarded a marketing campaign contract to RL Polk of Southfield, MI, and its partner, Direct Mail Express of Daytona Beach, FL. RL Polk will create a campaign involving direct mail and prerecorded phone messages. Direct Mail Express will create customized marketing for the automaker's dealers to promote sales of automotive parts and services. The campaign will start in Jan 2000.

Use of services, R.L. Polk, toyota Motor Sales USA

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Telemarketer banned, clients pay $500,000 for DNC violation

Article Abstract:

Las Vagas based Braglia Marketing group has been fined $3,500 and banned from owning more than a 5 percent stake in a company engaging in telemarketing. Its two clients, Atlantic Place Development and Flagship Resort Development have agreed to pay an aggregate amount $500,000 to the Federal Trade Commission for settling allegations of violation of the national no-call list.

Legal issues & crime, Government regulation (cont), Government regulation, Advertising, Telemarketing Services, Telemarketing Bureaus, Legal/Government Regulation, Business services, not elsewhere classified, Contracts & orders let, Telemarketing, Laws, regulations and rules, Discipline, Contracts, Marketing industry, Contract agreement, United States. Federal Trade Commission

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Co-op races to new mover's doorstep

Article Abstract:

American Homeowners Association has launched a new co-op mail program for helping new home movers. The program was rolled out with 250,000 mailers last week.

Forecasts, trends, outlooks, Services introduction, New Products/Services, Direct Mail Marketing, Direct mail advertising services, Usage, Forecasts and trends, Homeowners' associations, Market trend/market analysis, Company service introduction, Service introduction, Direct mail advertising, Direct-mail advertising, Housing, Cooperative, Housing cooperatives, American Homeowners Association

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