The 45m pounds sterling bill that the industry pays for again and again

Article Abstract:

There is a clear need for housebuilders in the UK to improve standards of customer service. It is becoming increasingly widely recognized that housebuilders are falling behind while customer service standards improve in other sectors. It is now time for housebuilders to stop making excuses for poor workmanship, such as adverse weather conditions, and they must also make more effort to communicate clearly with customers. Housebuilders must realize that they could save a great deal of time and money if they simply did their best to get everything right the first time, rather than having to fix problems at a later date.

Standards, Residential construction, House construction

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A customer's for life, not just for Christmas

Article Abstract:

It is important that marketing work by UK housebuilders includes a continuous customer satisfaction monitor. This is because customers who have high satisfaction levels are much more likely to recommend a housebuilder to others than those whose satisfaction levels are not particularly high. The information obtained through continuous customer satisfaction monitoring also plays a vital role in allowing housebuilders to identify areas where improvements are required.

Analysis, Customer satisfaction

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An industry in need of some real brand champions

Article Abstract:

Branding is an important marketing tool for house builders when encouraging sales on large projects. The large number of housebuilders in the UK mean an individual concern must appear different from the others in order to create a connection with buyers. Creating sustainable brand strategies for the future is a vital element of the housebuilding industry.

Housing developers

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