The world has changed, so has international DM

Article Abstract:

International direct marketing has been revolutionized since 1979 because of the changes that have taken place in the demography and technology the world over, dictating the changes in the economic environment too. The basic principles of direct marketing havenEt changed: right offer, right person, right time; but the tools and means have undergone major changes. And with economic and political deregulation, the world has become one for direct marketers to reach.

Forecasts, trends, outlooks, Forecasts and trends, International aspects, Market trend/market analysis

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Hispanics are not just another market

Article Abstract:

The emergence of the Hispanic market as an important segment in direct marketing is discussed.

United States, Analysis, Demographic aspects, Target marketing, Hispanic American consumers

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