TiVo ad voted off 'Survivor' by CBS execs

Article Abstract:

The first of four 30-second television commercials of San Jose, CA-based, fledgling television set-top box retailer TiVo has been pulled from CBS for allegedly defaming television executives. The ad was to have been aired during CBS' program 'Survivor.' It is part of TiVo's first national direct marketing campaign and underscores the campaign's overall branding of TiVo as 'your own personal television network.' TiVo is marketing a set-top box that allows viewers to record up to 30 hours of programming as well as rewind and pause live television.

Audio and Video Equipment Manufacturing, Advertising, California, Consumer Video Equipment, TiVo Inc.

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Priceline dumps gas, groceries

Article Abstract:

Priceline.com is closing down WebHouse Club, its operation's gasoline and grocery arm. The close down is based on the unprofitability of gas and groceries. With the market looking for fast profitability, Priceline can not raise capital for gas and groceries. Priceline founder Jay Walker has declared that the shutdown will not affect the company's other business. The company assurred its customers that WebHouse Club will honor its obligations to suppliers and customers.

WebHouse Club

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Infomercials Web site looks for creative programming

Article Abstract:

Las Vegas, NV-based InfomercialPlanet.com will be launched on Sep 15, 2000. The new Web site will be devoted solely to marketing rpoducts using three- to five-minute infomercials. It will use embedded video players so that an infomercial will start playing as soon as a customer accesses the site. It is hopped that showcasding the creativity of the DRTV industry will be the site's major selling point.

InfomercialPlanet.com

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