Toolmaker carves new image

Article Abstract:

Great Neck Saw Manufacturing will launch its biggest-ever direct mail campaign that will position the 80-year-old toolmaker from a small family- owned business into an industry leader. Target of the campaign are 500 senior buyers at large retail and hardware outlets, mass merchandisers, home and auto centers across the US. The first three mailings will stress that Great Neck scores big with buyers and consumers. The mailings will include a cube that can be manipulated to display buyers and consumers holding up score cards reading '10.'

Hand and Edge Tool Manufacturing, Hand & Edge Tools, Hand tools, Cutting tools, Great Neck Saw Manufacturing Inc.

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Ericsson thinks young with effort for 'Tomb Raider'

Article Abstract:

Ericsson Inc is running a $10-million worldwide campaign tied to the relase of the big-budget action film 'Tomb Raider' in Jun 2001. The campaign aims to reach males ages 18 to 24, who the company believes will provide the bulk of its business in the next few years. The campaign consists of 100,000 direct mail pieces, print ads, television spots and a scratch-off game.

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Wireless telephones, Ericsson Inc.

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ERoom Cuts Print, Direct Mail In Favor of E-Mail Marketing

Article Abstract:

ERoom Technology has switched its marketing from direct mail and print advertising after seeing the results of business-to-business email advertising.

Prepackaged software, Computer Software, Software Publishers, New Electronic Marketing, Print Media, Direct Marketing, Software, Abstract, eRoom Technology Inc.

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